Victoria, BC + Beyond
Brianna Whitt
I knew what I wanted, so I figured out what skills and experience I would need to get there.
From a young age, I demonstrated a natural aptitude for marketing and business. A visit to Build-A-Bear turned into an opportunity, where through casual conversation I somehow influenced multiple adult customers to purchase bears. The manager saw this as an opportunity, and I was invited back to earn coupons every time I sold a bear. This resulted in my possession of about 6 bears.
In middle school, I joined a leadership group where I assisted planning school events and fundraising activities, and managed tasks such as the leasing of lighting equipment, planning catering, buying decor within a budget, and organizing student sign-ups.
The journey starts here...
Career
Timeline
approx 2007-2011
2012-2014
From the ages of 13-14, I shadowed multiple event planning professionals and assisting at conferences.
During this time, I created a Christmas blog that grew to 4,000 followers in just two months. I went on to create YouTube videos and live streams to viewers, honing my skills in content creation and audience engagement.
2015
At 16 I started my first venture, a pop-up gift store. My store was located in downtown Victoria, nestled among many innovative projects and strong leaders within the small business community.
Following this, I started my journey in public speaking, all while helping mid-size to large projects in the community, including continued work on conferences, and leading a grassroots marketing team.
2016
At 17, I created a cosmetics company. After connecting with a local manufacturing company, my efforts scaled up. I formed my liquid lipstick company with the help of a chemistry student from UVIC, and together we manufactured our products for online sales, craft fairs, and in-store sales.
During a book signing, I met Chris Guillebeau, who went on to be a mentor and connection to this day. After his release of “Side Hustles,” I was contacted by international brand managers, with an offer to help scale my cosmetics.
2017
At 18, After conversational style streams for a few years, I gained a small but dedicated following, including fan accounts and brand deal contracts as a nano-influencer. Someone from Google reached out, telling me his YouTube team had watched my content and encouraged me to continue as I was gaining momentum.
I then connected with a mentor who provided in-depth training on marketing and managing brand influencers. Ultimately, I decided that this form of spotlight wasn't for me and chose to move on to other endeavors.
2020-present
After high school, I took a step back from everything. I worked my way up from a marketing assistant to freelance and agency work while being mentored. I eventually became an in-house marketing specialist, then managed my own list of private clients, working in the role of a business development officer until I decided to attend school.
You Are Here
Industry
Experience
I wanted my experience to overlap.
When I was a teenager, I had a clear idea that I wanted to work across industries that had some overlap, rather than staying within one narrow path. I wanted to understand how different businesses worked, gain experience in different roles, and become proficient in the areas that connected them.
That approach has given me a broad understanding of business development, marketing, operations, customers, systems, and strategy.
Because so many industries share the same underlying challenges, I'm able to take what I've learned in one environment and apply it somewhere completely different. The more I understand, the more connections I can make—and the more opportunities I can recognize.
I don't have five unrelated areas of experience. I have a set of transferable skills that I've repeatedly applied in different environments.
HEALTH, WELLNESS & PROFESSIONAL SERVICES
Entrepreneurship & Small Business
DEVELOPMENT & REAL ESTATE
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Medical administration
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Healthcare systems
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Patient/client experience
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Privacy & regulatory considerations
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EMR systems
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Scheduling & workflow
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Client communication
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Service-based business strategy
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Therapy/wellness business experience
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Client success
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Business development
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Marketing strategy
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Audience research
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Brand positioning
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Digital presence
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Process improvement
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Real estate marketing
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Development marketing
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Competitive analysis
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Market research
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Demographic research
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Brand positioning
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Digital marketing
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Content strategy & creation
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Photography
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Interior staging
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Web design
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SEO
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Lead generation
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Business development
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Stakeholder relationships
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Client acquisition
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Project coordination
The Foundation
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Brand development
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Product development
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Client relationship management
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SWOT/Business analysis
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Competative analysis
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Market research
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Business strategy
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Project coordination
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Process & organizational improvement
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Growth & opportunity identification
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Vendor/supplier relationships
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Audience & demographic research
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PR, media relations & events
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Sales
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Partnership development
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Business development
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Web design
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Website optimization
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SEO
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E-commerce
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Shopify
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POS systems
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Digital marketing
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Client success management
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CRM/client success software
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Digital platform management
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Cloud/software research
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Privacy & regulatory research
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International software/cloud regulations
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Systems & workflow optimization
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Data & KPI reporting
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Research experience with HIPAA considerations and international cloud/software regulations
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Relationship & partnership development
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Lead generation
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Audience & demographic research
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Marketing that doesn't feel like marketing
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People, team & organizational coordination
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PR, media relations & events
TECH & E-COMMERCE
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Luxury sales
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Client relationship management
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Customer experience
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Merchandising
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Visual presentation
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Inventory management
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POS systems
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E-commerce
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Supplier relationships
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Procurement
RETAIL & LUXURY GOODS
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Product development
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Brand positioning
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Photography
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Photography & visual presentation
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Product photography • Flat lays • Interior/staging • Brand imagery
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Demographic observation
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Sales strategy
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Upselling
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Customer retention
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PR, media relations & events
My Experience
Connected
Real Estate, Development
& Interior Design
Whitt. Creative
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Marketing strategy
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Brand positioning
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Social media
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Competitive research
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Demographic research
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WebContent
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Photography
The HOUSSE & JLD
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Marketing
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Branding
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Digital strategy
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SEO
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PR
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Business development
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Business analysis
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Value chain management
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Photography
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KPI tracking
Development-Focused
Agencies / Clients
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Marketing support
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Content strategy
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Research
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Client strategy
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Business development
Lily Pad Lingerie
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Luxury sales
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Client relationships
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Customer experience
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Marketing
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Merchandising
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Inventory
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Supplier relationships
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Advertising
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Demographic observation
Briva Cosmetics
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Product development
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Branding
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Sourcing
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Compliance
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Marketing
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E-commerce
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Retail
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Sales
Kazen Salon
Scheduling
- Front desk
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Social media
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Hospitality
Beauty, Fashion & Lifestyle
Dynamite / Indigo / Silk Road
(Retail Sales)
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Customer service
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POS
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Merchandising
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Hospitality
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Events & Public Speaking
Tech & E-Commerce
Pathverse
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Business development
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Market research
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Business modellingI
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International partnerships
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Product/service development
JumpStart Web / Plus ROI
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SEO
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Google Ads
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Competitive research
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KPI reporting
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Client strategy
Whitt. Creative
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E-commerce
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Websites
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Digital strategy
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Shopify
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SEO
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Social media
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Brand positioning
Health & Wellness Festival
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Event coordination
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Vendors
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Volunteers
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Speakers
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Logistics
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Social media
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Attendee experience
Social Media Camp
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Public speaking
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Youth marketing
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Industry networking
Rethink Thinking / INQLI
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Grassroots marketing
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School outreach
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Events
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Public speaking
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Community engagement
SMUS (Victoria, BC)
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Entrepreneurship presentation
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Public speaking
Health, Wellness & Professional Services
Helmcken Pain Clinic
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Medical administration
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EMR
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Documentation
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Scheduling
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Patient communication
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Workflow
West Coast Medical Imaging
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Reception
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Patient intake
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Scheduling
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Administrative systems
Whitt. Creative
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Therapy/wellness clients
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Salon/spa clients
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Marketing
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Brand positioning
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Digital strategy
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Audience research
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Systems optimization
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Regulatory research
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Lead generation
Technical Skills
My
Connected
Associated Courses
Business Info Tech
- Excel - Word
- Access - Basic HTML & CSS
- Powerpoint
Grade A
Camosun College
Marketing Tools:
- Shopify
- Mail Chimp
- Canva
- Canva Colour Palette App
- Survey Monkey
- Loomly
- Later
- Hootsuite
Photography/Design:
- Canva
- Photoshop
- Lightroom
Web Platfroms:
- Wordpress/Bluehost (everything)
- Wix (everything)
- Shopify (design, email, POS, Inventory)
- Square Space
- Square (POS)
- Clover (POS)
- Web domain sites: Go Daddy, Hover, etc. + whois protection
Apps, Software & Platforms
General Tools:
- We Transfer
- Dropbox
- Google Sheets/Docs/Drive
- MS Access
- MS Word
- MS Excel
- MS Teams
- Wherby
- Zoom
-Moz
- Linktree
Social Platforms:
- META (Instagram/Facebook)
- Meta Business Suite
- TikTok
- Tumblr
- Etsy
Industry Specific:
- Houzz
- Indeed (postings)
- Wholesale brand media platforms
I knew where I wanted to go, so I built the experience to get there.
My education is still in progress, but my experience isn't. Over many years I've accumulated experience from hands-on execution to higher-level work: analyzing businesses, developing strategies, building relationships, improving systems, researching markets, managing marketing, and finding opportunities for growth.
Founder & Marketing Consultant
Whitt. Creative · 2015–2027
I work with businesses across industries to improve their marketing, positioning, digital presence, and overall direction. My work has included brand repositioning, social media and marketing strategy, audience research, competitive analysis, content systems, business development, and foundational business strategy.
I've worked with clients across real estate, development, therapy, beauty, retail, technology, solar, industrial manufacturing, and other small-business environments.
Business Development Officer
Pathverse · 2023
Worked across business development, market research, strategy, partnerships, and systems. Conducted SWOT analysis and business modelling, developed relationships with academic and international stakeholders, researched expansion opportunities, generated leads through networking, contributed to new service and pricing models, and helped identify ways to improve internal systems and reduce costs.
Store Assistant & Marketing Consultant
Lily Pad Lingerie · 2023–Present
A combination of sales, customer experience, marketing, and business development. I work directly with customers, manage social media and digital marketing, support merchandising and inventory systems, coordinate advertising, communicate with suppliers, and contribute observations about changing customer demographics and business direction.
Marketing Specialist
The HOUSSE & Josee Lalonde Design · 2021–2022
Worked across social media, branding, digital marketing, SEO, photography, PR, audience growth, landing pages, business development, and KPI tracking. I also developed strategies to support the company's transition out of its startup phase.
Freelance Marketing Consultant
Wildfire Marketing · 2022–2023
Conducted social media audits, competitive analysis, content strategy, copywriting, scheduling, reporting, and strategic recommendations for clients.
Marketing Assistant
Timeline Paper & Co · 2021
Worked across multiple in-house brands, developing marketing campaigns, content, photography, partnerships, and pop-up retail initiatives.
Marketing Assistant — SEO & Ads
JumpStart Web / Plus ROI · 2021
Worked with SEO, keyword research, Google Ads, KPI reporting, competitive research, client communication, and campaign optimization.
Additional Experience
My earlier experience includes medical administration and reception, retail sales, hospitality, event management, customer service, and operations. These roles gave me a practical understanding of how businesses function from the ground up—and how customers, employees, systems, and operations intersect.
This version is redacted for privacy. Please contact me to access the full version.
Resume
What I Know How to Do
My experience sits somewhere between strategy and execution. I like understanding the bigger picture, but I'm equally comfortable getting into the details and actually doing the work.
Business & Strategy
Business analysis
SWOT analysis
Business modelling
Market & competitive research
Audience & demographic research
Strategic planning
Business development
Growth strategy
Opportunity identification
KPI development & tracking
Process & system improvement
Marketing & Brand
Marketing strategy
Brand positioning
Audience targeting
Social media strategy
Content strategy
Copywriting
SEO
Google Ads
Campaign development
Marketing audits
PR & media relations
Influencer outreach
Digital & Web
Website strategy & optimization
WordPress
Wix
Squarespace
Shopify
E-commerce
POS systems
Landing pages
Digital platforms
Content management
Business Development & Relationships
Relationship development
Networking
Partnership development
Client communication
Stakeholder communication
Sales
Customer experience
Vendor relationships
International outreach
Operations & Organization
Workflow improvement
Project coordination
Inventory systems
Scheduling
Reporting
Documentation
Administrative systems
Event logistics
Team & vendor coordination
Side Hustles Feature
Podcast + New York Times Best Seller
Christmas Pop-Up Store
Podcast + New York Times Best Seller
