Victoria, BC + Beyond
About me
I’ve been building businesses and exploring how things work since I was a teenager. My path into business was not traditional. From an early age, I pursued and embraced opportunities to grow, learning through hands-on experience, mentorship, experimentation, and self-directed learning. I became curious about what it took to build a business, how decisions were made within them, and what brought ideas to life in the real world.​​
Founded by Brianna Whitt, here's my story.
This curiosity began early, hinting at the path I would ultimately take. As a toddler, I helped my mother's chiropractor with office duties, excitedly waiting for the next appointment. In elementary school, I volunteered in my school office during lunch, proudly answering phones, connecting lines, and faxing documents.
While apparent to those who knew me, this journey didn't become clear to me until middle school, where I experienced leadership and event planning. Between the ages of twelve and fourteen, I had my first opportunities to work alongside teachers, professionals and mentors, gaining early experience in leadership, events, and business.
​At sixteen, I launched my first business: YYJingle, a Christmas pop-up shop in downtown Victoria. I sourced products from local creatives through a wholesale model, creating a low-cost and sustainable way to test the concept while giving independent makers an avenue to reach customers. The business was prosperous enough to continue, but I chose to keep it as a seasonal project and move on to my next challenge.​
The Fun Things
director
ravenclaw
autumn
Zodiac Sign:
capricorn
Myers Briggs:
intj
DISC Test:
Fisher Personality Test:
drive
Hogwarts House:
TEA or COFFEE
Favourite Season:
CAT or DOG
birds!
>
green
Favourite Colour:
Greatest Strength:
Greatest Weakness:
over-complicated verbiage
fast learner
Favourite Author:
Henning Mankell
Favourite Sport:
boxing
At seventeen, that challenge became cosmetics. With the help of a science teacher, a local manufacturing company, and a chemistry student from UVic, I developed and manufactured a liquid lipstick line for online, retail, and craft-fair sales. The business was later featured in Chris Guillebeau's New York Times bestseller Side Hustles, which led to conversations with international brand managers and opportunities to expand into larger-scale retail.​
Ultimately, I chose not to pursue this expansion as I was still in high school, working multiple jobs, and didn't have the resources required to scale manufacturing. Instead, I kept moving, holding what I learned close to me.​Since then, I've worked across a surprisingly wide range of businesses, industries, and projects: from retail and corporate events to marketing, business development, leadership, public speaking, digital strategy, and entrepreneurship.
While some believe mastery should be restricted to one or more talents, I don't agree. My diverse career and skill sets have paired well with my cognitive process, becoming one of my greatest strengths. It allows me to know where to invest my energy, where to step in, and where to delegate.​I enjoy looking at the bigger picture, then zooming in to understand what's impeding progress, what's beneficial, and how the different components involved can function better together.​This is what I bring to Whitt Creative: a realistic, hands-on approach to ensure businesses perform better.
Want to know more about where I started?​
Browse the Publications section to explore some of my earlier entrepreneurial projects and media features.
From a young age, I demonstrated a natural aptitude for marketing and business. A visit to Build-A-Bear turned into an opportunity, where through casual conversation I somehow influenced multiple adult customers to purchase bears. The manager saw this as an opportunity, and I was invited back to earn coupons every time I sold a bear. This resulted in my possession of about 6 bears.
​
In middle school, I joined a leadership group where I assisted planning school events and fundraising activities, and managed tasks such as the leasing of lighting equipment, planning catering, buying decor within a budget, and organizing student sign-ups.
The journey starts here...
Career
Timeline
approx 2007-2011
2012-2014
From the ages of 13-14, I shadowed multiple event planning professionals and assisting at conferences.
During this time, I created a Christmas blog that grew to 4,000 followers in just two months. I went on to create YouTube videos and live streams to viewers, honing my skills in content creation and audience engagement.
2015
At 16 I started my first venture, a pop-up gift store. My store was located in downtown Victoria, nestled among many innovative projects and strong leaders within the small business community.
Following this, I started my journey in public speaking, all while helping mid-size to large projects in the community, including continued work on conferences, and leading a grassroots marketing team.
2016
At 17, I created a cosmetics company. After connecting with a local manufacturing company, my efforts scaled up. I formed my liquid lipstick company with the help of a chemistry student from UVIC, and together we manufactured our products for online sales, craft fairs, and in-store sales.
​
During a book signing, I met Chris Guillebeau, who went on to be a mentor and connection to this day. After his release of “Side Hustles,” I was contacted by international brand managers, with an offer to help scale my cosmetics.
2017
At 18, After conversational style streams for a few years, I gained a small but dedicated following, including fan accounts and brand deal contracts as a nano-influencer. Someone from Google reached out, telling me his YouTube team had watched my content and encouraged me to continue as I was gaining momentum.
I then connected with a mentor who provided in-depth training on marketing and managing brand influencers. Ultimately, I decided that this form of spotlight wasn't for me and chose to move on to other endeavors.
2020-present
After high school, I took a step back from everything. I worked my way up from a marketing assistant to freelance and agency work while being mentored. I eventually became an in-house marketing specialist, then managed my own list of private clients, working in the role of a business development officer until I decided to attend school.
You Are Here
Business
&
Personal
Photography
