I started at 15. Before I had clients, I had projects. Before I had formal business education, I was learning by doing: building, experimenting, asking questions, making mistakes, and figuring out what actually worked.

 

Over time, I noticed that some of the best opportunities came from looking beyond what you were supposed to do.

 

That thinking still shapes how I work today. I approach businesses like puzzles: understanding what exists, questioning why it exists, and finding better ways for the pieces to work together.

 

Over 11 years, I've worked across marketing, business development, operations, retail, e-commerce, technology, events and small business. Moving between roles and industries taught me to connect ideas that don't always appear related, and apply what works in one environment to problems in another.

 

I'm particularly drawn to gaps, inefficiencies and overlooked opportunities. Sometimes the answer is something new. Often, it's making what already exists work better.

 

Whitt Creative is where those pieces come together: strategy, marketing, business development, systems and creative work, all approached with intention.